Privacy policy

Review our privacy statement, security policies and other information to help you be with confidence on SensoriumLab.com
 Your privacy rights


Ensuring that you understand what personal and other information SensoriumLab Corporation collects about you, how we use and share this information, and the steps you may take to limit this use or sharing, is fundamental to our respect for our customers.

This privacy policy is specific to SensoriumLab Corporation customer including the SensoriumLab.com website.

Information we collect


In general, we collect personal and other information about you to support your relationship with SensoriumLab and to manage our business. We obtain information through various means, including:

  • Forms and requests you submit to us
  • Your communications and dealings with us
  • Through the SensoriumLab products, services, software and mobile applications that you use
  • From the reviews that you submit about SensoriumLab products
  • Website tracking applications (for details see “Online tracking and targeted advertising” below)
  • Mobile and video location analytics technologies deployed in and around our retail stores (for details see “Mobile and video location analytics” below)
  • Employment applications that you submit to us (for details see “Employment application websites” below)
  • Our affiliates and third parties
  • Other sources

The information we collect may include:

  • Name, address, telephone number and email address
  • Billing information, such as credit or debit card number, verification number and expiration date
  • Information about purchases or other transactions with us
  • Technical, location, and usage information collected through software
  • Information from your social media account to the extent permitted by your privacy settings, such as location, check-ins, status updates, friends, interests, photos and activities
  • Online browsing information (for details see “Online tracking and targeted advertising” below)
  • Other personal information

We may combine the personal and other information we receive from one source with information we receive from other sources. For example, we may combine personal information collected through our websites with other information that we collect about you in other contexts—such as our communications with you via email or phone, or your customer service records. We also may combine your personal information with information that we obtain from third parties. We will treat as personal information any information combined with personal information, and we will protect it in accordance with this Policy.

Online tracking and targeted advertising


In order to make improvements to our websites and your online shopping experience, we automatically receive and record information from your computer (or other device) and your browser, including your IP address and domain name, cookie information (see below), software and hardware attributes (including device IDs), the pages you visit and the videos that you watch on our websites, the files that you download, the URLs from the websites you visit before and after navigating to our website, the date and time of your visit, your general geographic location (e.g., your city, state or metropolitan region), and the terms that you use in searches on our websites. To do this, we use web logs or applications that recognize your computer and gather information about its online activity. We also partner with certain third parties to collect and analyze some of this information (see below).
For example, we use both session and persistent “cookies” on our websites. A cookie is a small amount of data, often including an anonymous unique identifier, sent to your browser from a website. If your browser’s preferences are set to accept it, the cookie is stored on your computer’s hard drive. Your browser will permit a website to access the cookies it has sent to you.

Our cookies provide information that makes it easier for you to use our websites. They enable you to make purchases on SensoriumLab.com and move uninterrupted between site areas. They collect information about your use of our site during your current session and over time, your computer’s operating system and browser type, your Internet service provider, your domain name and IP address, your general geographic location, the website you visited before our site, and the link you used to leave our site. On certain pages, cookies also enable our websites to remember information about visitors’ language preferences and country of origin.

We also use this information for a number of other purposes, including:

  • To allow you to access your information when you “sign in” to your account
  • To provide you with customized content
  • To remember the last page you visited
  • To keep track of preferences you specify while visiting our websites
  • To conduct general analysis and research
  • To enable the use and administration of certain website features
  • To improve the websites and enhance users’ experiences
  • To identify purchases made in response to our advertising
  • To help target, personalize and deliver online advertising that is tailored to your interests (as discussed further below)

If you are concerned about having cookies on your computer, you can remove them. You can also set your browser to block cookies, or to notify you when you receive a cookie, allowing you to decide whether or not to accept particular cookies. Additional information about managing cookies in popular browsers is available at the following links:

Please note: To complete a purchase on our websites, you will need to accept cookies sent by our sites. If you choose not to accept our cookies, please call us at 1-800-999-2673 to place your order by phone. Blocking our cookies may also impact the usability of other features on our websites.

We may also use an application known as a “web beacon” (also known as a “clear gif” or “web bug”). A web beacon is an electronic file that usually consists of a single-pixel image. It can be placed on a web page or in an email to transmit information, which could include personal information. We use web beacons, in conjunction with cookies, for a number of reasons, including:

  • To assist in tracking and analyzing advertising effectiveness, including for email campaigns
  • To verify purchases made on SensoriumLab.com
  • To count and recognize site visitors
  • To personalize your experience
  • To conduct general analysis and research
  • To help target, personalize and deliver online advertising that is tailored to your interests (as described below)

If you use a SensoriumLab mobile apps, SensoriumLab also collects additional information about you, including technical information (such as your IP address, computer attributes and system ID); location information derived from your IP address; and product usage information (such as system presets and recently played content). For additional information, please see the SoundTouch privacy policy.

We partner with certain third parties to collect and analyze the information discussed above, and to engage in auditing, research or reporting. These third parties may use web logs or web beacons (or other similar tracking technologies), or may set and access cookies or employ other similar mechanisms on your computer or other device. For example, we use Google Analytics for the purposes discussed above. Certain areas of our websites also use SiteCatalyst by Adobe for website analytics, Brightcove for video playlist analytics, and Pluck and Bazaarvoice for management of interactive features, including customer product reviews. We also may use other analytics services to measure the effectiveness of our advertising campaigns.

In addition, third parties or affiliates may administer SensoriumLab banner advertising programs and other online marketing on non-SensoriumLab websites. To do so, these parties may set and access first-party cookies delivered from a SensoriumLab domain, or they may use third-party cookies or other tracking mechanisms. For example, a third-party provider may use the fact that you visited a SensoriumLab website to target online ads for SensoriumLab services to you on non-SensoriumLab websites. Or a third-party ad network might collect information on SensoriumLab and other websites to develop a profile of your interests and target advertisements to you based on your online behavior. For information about these behavioral advertising practices, including privacy and confidentiality, visit the Network Advertising Initiative website or the Digital Advertising Alliance website.

The use of any applications employed by third parties and affiliates is subject to their own privacy policies, not this privacy policy. If you prefer to prevent third parties and affiliates from setting and accessing cookies on your computer, you may set your browser to block cookies (see the links above). And you may opt out of tracking by Google Analytics here, Adobe Analytics here, and Bazaarvoice here. Additionally, you may remove yourself from the targeted advertising of companies within the Network Advertising Initiative by opting out here, or of companies participating in the Digital Advertising Alliance program by opting out here. Although our websites currently do not respond to “do not track” browser headers or similar signals, you can limit tracking through these third-party programs and by taking the other steps discussed above.

Children’s privacy


SensoriumLab.com is a general-audience website. We do not knowingly collect personal information from children under the age of 13.

How we use personal and other information


In general, we use the personal and other information we collect about you to support your relationship with SensoriumLab and to manage our business. We use your information for various purposes, including:

  • To complete a purchase or other transaction that you initiate
  • To provide a service you have requested
  • To respond to your request for information and provide you with more effective and efficient customer service
  • To enable the proper operation and servicing of SensoriumLab products, software and mobile applications
  • To provide you with product updates and information about products you have purchased from us
  • To customize the advertising and content you see
  • To help us better understand your interests and needs, and to improve your SensoriumLab experience
  • To make improvements to our websites, products and services
  • For analysis, marketing research and reports
  • To manage our business
  • To ensure adequate security or address technical issues
  • As permitted or required by applicable law, including to establish or exercise our legal rights or defend against legal claims

We may also use your personal information to contact you by email, postal mail, or phone regarding products, services, promotions, special events and other subjects that we think may be of interest to you. Please see the “privacy preferences” section below if you wish to restrict the use of your personal information for this purpose.

If you request that your SensoriumLab purchase be shipped to someone other than yourself (such as a gift recipient), we may also use the recipient’s personal and other information as described above. Like you, these recipients may restrict our use of their personal information for purposes of being contacted by email, postal mail or phone regarding SensoriumLab products, services, promotions, special events and other subjects that we believe may be of interest to them. Please see the “privacy preferences” section below. By submitting information about someone other than yourself, you represent that you are entitled to provide us with that person’s information for the purposes identified in this Policy.